Santa Cruz is the
New Bohemia Brewing Co. (aka 'NuBo') is a
Santa Cruz original, inspired by the traditional.
Our brewmaster made his first beer in a dorm room in Santa Cruz a few decades back. Since then, our brewers worked with and for dozens of breweries across the US West Coast, Europe, Japan and India. We’ve seen plenty of trends and fads take hold and fade over that time, and we’ve learned from each of them to inform our approach.
We love all styles of beer, but it's our appreciation of lagers and of traditional European brewing methods that make us unique. Our signature Pilsner Soquel captures the magic we found in beer halls in Central Europe, where fresh and unpasteurized lagers flowed straight from tanks to steins. But the techniques used to achieve the precision needed to make a great lager can also be applied with other styles--IPAs, Stouts, Hefeweizens--to create beers that are exceptional, exciting, and always fresh.